Nexie connects with Klaviyo to sync your customer profiles and events into Nexie. When your campaign is ready, Nexie also sends the campaign to Klaviyo, where you can review and deliver it.
This guide explains what the integration syncs, how Nexie creates campaigns and audiences in Klaviyo, and what happens when you edit a campaign after syncing it.
What Nexie Syncs
The Klaviyo integration allows Nexie to:
Sync customer profiles from Klaviyo
Sync customer events from Klaviyo
Send Nexie-generated email campaigns to Klaviyo
Create the audience list required for each synced campaign
What Nexie Does Not Sync
Nexie and Klaviyo do not share saved segments in either direction.
You cannot use a segment created in Klaviyo as the audience for a Nexie campaign.
Segments created in Nexie are not added to your Klaviyo account as Klaviyo segments.
When you sync a campaign, Nexie handles its audience by creating a Klaviyo list instead.
Sync a Campaign to Klaviyo
After generating your campaign in Nexie:
1. Open the completed campaign.
2. Click Sync to Klaviyo.
3. Wait for the sync to finish. This may take a few minutes.
4. Open Klaviyo to review the synced campaign and its audience.
What Nexie Creates in Klaviyo
When the sync is complete, Nexie creates:
A new campaign in Klaviyo
An HTML email for the campaign
A Klaviyo list containing the audience from the Nexie segment selected for that campaign
A connection between the new list and the Klaviyo campaign, making the list the campaign audience
Nexie creates a list—not a Klaviyo segment—for each synced campaign. This allows the exact audience selected in Nexie to be used for that campaign without adding a new saved segment to your Klaviyo account.
Make Changes in Klaviyo
After the campaign has synced, you can change its audience in Klaviyo. For example, you can select a different list or segment before sending the campaign.
The synced email is delivered to Klaviyo as HTML. It cannot be edited with Klaviyo's drag-and-drop email editor.
Edit a Campaign After Syncing
If you need to change the email itself, make the changes in Nexie:
1. Return to the same Nexie chat where the campaign was created.
2. Ask Nexie to make the required changes.
3. When editing begins, the previously synced email is deleted from Klaviyo.
4. Review and finish the updated email in Nexie.
5. Click Sync to Klaviyo again to send the updated version back to Klaviyo.
**Important:** Make email design or content changes in Nexie. Use Klaviyo to review the synced campaign, change its audience if needed, and complete the sending workflow.